Absorb Chaos. Don’t Spread It.

Ever notice how some founders radiate stability — even when everything’s on fire?

They’re not calm because things are fine. They’re calm because they’ve trained for chaos.

And they’ve figured out the real job:

Not to stop the chaos.

To contain it.

Most leaders don’t do that. They leak.

They let pressure escape through Slack tone.

Through erratic strategy pivots. Through passive-aggressive “just looping you in” messages. Through energy.

And the team feels it — even if nothing’s said out loud.

We call it transparency.

But most of the time, it’s just unmanaged fear with a clean font.

Startups don’t die from a single bad quarter. They die from unprocessed instability that spreads like mold.

🔍 Are you leaking chaos?

  • You over-communicate urgency but under-communicate clarity

  • You drop strategic shifts mid-meeting without context

  • Your 1:1s feel more like emotional outsourcing than alignment

  • You say “I’m good” but send 1AM fire-drill texts

Containment isn’t silence.

It’s structure.

🧰 Try this: The 3C Rule

Contain → Communicate → Correct

  1. Contain — Pause long enough to process your state

  2. Communicate — Speak clearly and without bleed

  3. Correct — Lead the fix once the room is stable

Because when you’re at the top, you set the emotional climate.

And a dysregulated founder builds a foggy company.

You don’t have to be unshakeable.

But you do have to take responsibility for what you shake off.

Contain. Process. Lead.

That’s the job.

Best,
—Pete