Algorithms Are for NPCs. Be the Main Character.

Founders are stuck playing the wrong game:

• Posting 3x/day

• Chasing impressions

• Hacking algorithms for a dopamine hit

You’re creating content, sure.

But you’re not building leverage.

Because if you don’t own your distribution, you don’t own your business. Period.

You’re not a content machine. You’re a founder. Start acting like one.

NPCs keep feeding the algorithm hoping for a little attention.

Main characters build systems that work for them.

The smartest builders I know? They’re not chasing reach — they’re printing revenue through newsletters.

Why? Because a newsletter gives you:

• Direct access to customers, fans, buyers

• High-signal engagement — no fluff

• Zero algorithm BS

• An asset you own, grow, and monetize forever

No gatekeepers. No games. Just pure signal.

The platform founders actually like using.

I’ve used the bloated, corporate tools.

They’re built for people who love dashboards more than results.

Beehiiv is different:

• Built-in growth engines (referrals, recommendations, etc.)

• Pages that actually convert

• Analytics that give you clarity, not just charts

It was built by newsletter operators — people who actually get it.

If you’re serious about building a company, start treating your audience like an asset.

→ Start a newsletter.
→ Use Beehiiv.
→ Do it now.

Best,
Peter Delle