High Performers Don’t Burn Out. They Opt Out.

You’re not tired because you’ve been working hard.

You’re tired because you’ve been saying yes to things that dilute you.

  • That client who texts at midnight.

  • The “quick coffee” that turns into a therapy session.

  • The project you inherited—but never actually chose.

None of it is killing your business.

But all of it is killing your focus.

Burnout doesn’t come from volume.

It comes from misalignment.

The high performers you envy?

They’re not gritting their teeth through 16-hour days. They’re skipping the meeting entirely.

They're not working more. They’re filtering harder.

Try This: The “Keep / Kill / Delegate” Filter

Start every Monday with a 3-minute audit:

  • Keep: What fuels your momentum?

  • Kill: What’s noise disguised as value?

  • Delegate: What feels urgent but isn’t uniquely yours?

Simple. Sharp. Ruthless.

Burnout isn’t always about pace.

It’s about poor filters.

Best,
—Peter