My Executive Team? A Therapist, a Lawyer, and a Witch

Peter Delle
April 22, 2025

I used to think I needed a COO.

Someone to help scale. Someone to take things off my plate. Someone who could see around corners.

Now? I don’t have a COO.

But I do have:

Not officially, of course. But functionally? That’s the team.

The therapist is for when I start confusing restlessness with urgency.

The lawyer is for when I say “it’s fine” but it’s actually not.

And the witch? She’s for when I’ve out-strategized myself and need someone to say,

“You already know.”

This wasn’t the plan.

But it turns out the real risk in building a business isn’t hiring too slow or scaling too fast.

It’s building something big without building something beneath you.

You don’t always see the crash.

Sometimes it’s just a slow erosion — of judgment, energy, clarity.

You stop trusting yourself. You stop drawing lines. You stop hearing your own voice through the noise.

And then you’re leading something you wouldn’t even want to work for.

You can keep stacking advisors, reading founder books, and journaling at 5am.

Or you can admit the truth:

Entrepreneurship is insane.

And the only way to survive it is to build your own kind of sanity team.

Just don’t wait for the breakdown to start assembling yours.

→ Share this with a founder who’s missing a lawyer, a therapist, or a little bit of magic—they’ll thank you for it.

Best,
Peter Delle