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Say It Like You Mean It (And Like You Care)
Radical Candor – Kim Scott’s Framework
Let’s be honest—most feedback either:
Feels like a passive-aggressive jab
Or is so sugarcoated you can’t even tell what went wrong
Millennials want honest, actionable feedback—but only if it comes from someone who genuinely gives a damn.
That’s where Radical Candor comes in.
Coined by Kim Scott (ex-Google, ex-Apple), this concept is as real as it gets.
It’s not just about being “nice” or “direct”—it’s about combining both in a way that makes people better without breaking trust.
The Core Formula:
1. Care Personally
→ Build trust. Show empathy. Know your people.
2. Challenge Directly
→ Say the hard thing. Be clear. Don't avoid discomfort.
Great leaders do both—at the same time.
Most People Only Do One of These Well:
Let’s break it down:
Radical Candor (✅):
“You’re capable of more—this version feels safe. Let’s try something bolder.”Ruinous Empathy (😬):
“It’s fine!” (even though it’s… definitely not fine)Obnoxious Aggression (😡):
“This isn’t good.” No context. No care.Manipulative Insincerity (🙃):
Fake nice. Avoids the truth. Talks behind your back later.
Real-Life Example:
A creative director gives a junior designer feedback:
“This is solid work—but I’ve seen your range, and I know you can take this further. Want to run another version that pushes it a bit?”
The result? The designer leveled up. They felt seen and challenged. Not torn down.
That’s Radical Candor in action.
Pro Tips to Practice It:
Don’t wait for formal reviews—give feedback in real-time.
When in doubt: clarity > comfort.
Ask for feedback before you give it—model what good looks like.
If it feels slightly uncomfortable to say, you’re probably doing it right.
Always connect feedback to the bigger goal—not the person’s identity.
TL;DR:
Your team doesn’t need a boss.
They need a coach who cares enough to challenge them.
So don’t sugarcoat. But don’t be a jerk either.
Give feedback like you're mentoring your little sibling—direct, honest, and rooted in belief.