Jaguar’s Rebrand Missed the Only Thing That Matters

Absorb Chaos. Don’t Spread It.

The Shrimp Promo That Sank a $2B Brand

🧭 5 Leadership Shifts for a Burnt-Out Team

The #1 Thing High Performers Lie About in 1:1s

You’re Quoting Naval. But Building Like Gary Vee.

Why the Famous Founder You Follow Wishes He Were You

Build for the Customer Complaint You Dread Most

The Real Reason You’re Avoiding Big Clients (And It’s Not ICP Fit)

That Time Jeff Bezos Got It Completely F*cking Wrong

Why High Performers Can’t Think Anymore

The cognitive collapse behind your productivity obsession.

Stop Managing. Start Magnetizing.